Firefly Festival – Website Redesign

Firefly Music Festival is the East Coast’s premier music festival. It brings together over 60k fans and millions in dollars of revenue.

I worked with multiple departments within Red Frog Events to plan, design, build, launch, and actively manage the Firefly website to maximize Ecommerce revenue and deliver the best fan experience possible online.

The WordPress site I built has over 50 custom pages, is viewed by over 1m unique visitors, and includes a custom built user survey platform with over 50k active users.

I personally developed the data structure and page hierarchy for the site to ensure the best possible user experience and navigation flow.

More importantly, I imposed and enforces a strict ban on homepage slider heros – forcing the team to come up with unique and purposeful static hero content.

Firefly has seen happier customers, an easier content management flow, and better user data than ever before.


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